Property Marketing & Revenue Management Program
Taking this Enterprise Training you will...
Learn how OTA's position and the characteristics of each one
Learn in a simple but accurate way, what are the requirements and positioning strategies in each OTA, make our accommodations compatible to meet the requirements of each OTA is not an easy task, we value each OTA and develop strategies for compatibility or exclusion.
Develop your own booking channel and increase direct bookings
The most important sales channel should be the company's own sales channel, for which it is necessary to have a thorough knowledge of marketing and sales strategies that allow us to compete with other channels and sales formulas for our product. We are going to share with the attendants to these courses, strategies compatible with the growth and increase of sales in the own channel.
Optimize prices and increase average occupancy with the most advanced pricing strategies
A pricing strategy with respect to occupancy and operating costs is essential to optimize the company's performance. Everything goes into the calculation and it is necessary to know the strategies and the consequences of not having one. Here we will look at the most common and also the most innovative strategies.
Create cross-selling opportunities
There are many possible sales channels in our sector, one of them being the professionals with whom we share markets. Nowadays, it is possible to share the product and turn a competitor into a commercial partner. Here we will see how.
Learn about the best dynamic pricing tools
Management and pricing tools are not tools that work alone. They need criteria and corporate strategy behind every decision. We are going to see how to get the best out of these tools based on the interest and productivity of the company and not only on price.
Improve the profitability of your properties
The profit and profitability of a property does not come only and exclusively from the rental price, we can also complement it with other types of sales and services that we can provide to tourists without the need to increase prices to increase profits. Here we will see how we can increase the benefits per property without touching prices.
Who can benefit from the Enterprise Training?
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Professional managers of tourist properties.
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Owners who want to improve the profitability of their properties.
Property Marketing &
Revenue Management Program
- Introduction Types of distribution channels
- Evolution of marketing and OTAs
- Basic Concepts
- Market research: trends, demand, seasonality…
- Competition analysis: prices, offers, services…
- Identification of opportunities and market niches
- SEO and SEM
- Referrals
- Former clients and campaigns
- Social Networking
- Platforms and Features
- Profile and Listing Optimization
- Marketing and promotion strategies
- Platforms and features
- Mid-stay processes
- Seasons
- Introduction; Basic concepts
- Evolution of Revenue Management
- Revenue Management Software
- Connection with PMS, Channel manager
- Comparison of solutions
- Pricing strategies
- Factors to consider when setting rates
- Operating costs and minimum stays
- Discounts
- Price pairing
- Half-stay
- Demand forecasting, methods and techniques
- Availability policies and restrictions
- Overbooking
- Upselling and cross-selling – increase revenue per booking
- Management of additional and complementary services
- Relevant KPI’s in revenue management
- How to track
- Evaluation and adjustments
Industry Experts
Almudena Martin Riesco
Almudena Martín Riesco is Director of Operations at RockRentals. Almudena has cultivated an illustrious career in the tourism sector, specializing in pricing and revenue management, with a remarkable knack for hotel industry analytics.
Natalia Lairón
Natalia Lairón has more than 15 years of experience in the Vacation Rental Market
Roberto San Esteban
Roberto San Esteban has more than 25 years of experience in the Vacation Rental Market
Miguel Angel Cortés
Miguel Ángel Cortés has more than 6 years of experience in the Vacation Rental Industry.
José Vázquez
José Vázquez has more than 10 years of experience in the Vacation Rental Market
Why property managers choose this Enterprise Training
Joaquín Roca
Master VR LLC has helped me introduce our company to the Vacation Rental Business. His advices and help, have been very useful to us.
Natalia Lairón
Master VR has been a great help for our project. It has been very favourable technical and strategic advice to our interests and expectations.
Nuria Marina Macia
A first-level professional help and advice, thanks to Master VR we managed to overcome the first stages of our project. We loved working with Master VR.