Property Marketing & Revenue Management Program
Taking this Enterprise Training you will...
Who can benefit from the Enterprise Training?
Professional managers of tourist properties.
Owners who want to improve the profitability of their properties.
Property Marketing &
Revenue Management Program
- Introduction Types of distribution channels
- Evolution of marketing and OTAs
- Basic Concepts
- Market research: trends, demand, seasonality…
- Competition analysis: prices, offers, services…
- Identification of opportunities and market niches
- SEO and SEM
- Former clients and campaigns
- Social Networking
- Platforms and Features
- Profile and Listing Optimization
- Marketing and promotion strategies
- Platforms and features
- Mid-stay processes
- Introduction; Basic concepts
- Evolution of Revenue Management
- Revenue Management Software
- Connection with PMS, Channel manager
- Comparison of solutions
- Pricing strategies
- Factors to consider when setting rates
- Operating costs and minimum stays
- Price pairing
- Demand forecasting, methods and techniques
- Availability policies and restrictions
- Upselling and cross-selling – increase revenue per booking
- Management of additional and complementary services
- Relevant KPI’s in revenue management
- How to track
- Evaluation and adjustments
Almudena Martin Riesco
Almudena Martín Riesco is Director of Operations at RockRentals. Almudena has cultivated an illustrious career in the tourism sector, specializing in pricing and revenue management, with a remarkable knack for hotel industry analytics.
Natalia Lairón has more than 15 years of experience in the Vacation Rental Market
Roberto San Esteban
Roberto San Esteban has more than 25 years of experience in the Vacation Rental Market
Miguel Angel Cortés
Miguel Ángel Cortés has more than 6 years of experience in the Vacation Rental Industry.
José Vázquez has more than 10 years of experience in the Vacation Rental Market
Why property managers choose this Enterprise Training
Master VR LLC has helped me introduce our company to the Vacation Rental Business. His advices and help, have been very useful to us.
Master VR has been a great help for our project. It has been very favourable technical and strategic advice to our interests and expectations.
Nuria Marina Macia
A first-level professional help and advice, thanks to Master VR we managed to overcome the first stages of our project. We loved working with Master VR.