Before her current role at RockRentals, Almudena served as a Pricing Analyst and Revenue Analyst at Hotelbeds Group, where she was instrumental in defining the yearly global pricing strategy of the bedbank business. Her analytical prowess allowed her to create effective pricing strategies and report analysis, contributing to the company’s success and revenue growth. She also demonstrated her adeptness in e-commerce during her time as an Online Sales and Marketing Assistant at Vacasa, where she developed and implemented new revenue strategies for the business’s Spanish branch.

Almudena’s career has been marked by continuous growth and adaptability, with her roles varying from Secretary for the Global Energy Sustainability Initiative, to Media Assistant at Tangika. Throughout, she has displayed a keen understanding of the importance of teamwork and effective communication. Each role she undertook added a new facet to her professional profile, enabling her to handle diverse scenarios and challenges in her career. Certainly, these experiences have shaped her into the well-rounded and effective leader she is today.

Known for her dedication and respect for team dynamics, Almudena believes that every team member has unique and valuable contributions that can propel the team towards achieving their shared objectives. Her leadership style of encouraging good communication and fostering an environment of mutual respect makes her a beloved figure among her colleagues.

In Almudena Martín Riesco, we have a leader who marries data-driven decision-making with a deep understanding of the tourism industry. Her insights reflect a thorough understanding of the sector’s complexities, making her an invaluable asset to any gathering of industry professionals. As she takes the stage today, expect an enlightening and engaging discussion that intertwines the worlds of tourism, operations, and revenue management.