Master VR


Founder and CEO EcoIbiza

Areas of expertise
  • Business Development
  • Growth strategy
  • International Markets
  • Strategic planning
  • Talent Recruitment
  • Team Building
  • Business Coach and Advisor
Professional Experience
  • CEO and Founder Eco Ibiza
  • Europa Secreta
  • CATAI Tours
  • Aventura en el Mundo

Roberto San Esteban, is a seasoned veteran in the tourism industry, and a dynamic entrepreneur who has redefined the concept of sustainable luxury tourism in Spain. As the Founder and CEO of EcoIbiza, Roberto has seamlessly combined his passion for the environment with his expertise in tourism to create a unique platform offering luxury villa rentals, events, and more.


I consider myself passionate about international relations, trade development and the internal transformation of companies and projects to be able to export their products and services. I have a deep and sincere vocation of service. I love things well done, and that everyone wins in a deal.


Roberto’s journey began with his academic pursuits in Tourism at the prestigious Escuela Superior de Turismo Sol, and later he added marketing mastery through the Esade Business School. His scholastic achievements were further enhanced with a Proficiency from Bridgport University.

In 1997, Roberto embarked on his professional journey in the tourism industry with EcoIbiza as a Manager. His role involved catering to an array of customer needs like villa rentals, hotel bookings, organizing events, photo shoots, and weddings. His dedication and commitment to delivering the best soon saw him rise to the position of CEO. Since 1998, he has been leading EcoIbiza, enshrining his vision of sustainable luxury tourism.

Roberto’s extensive professional experience includes collaborations with well-known travel agencies like Club de Vacaciones, Mundicolor, Nouvelle Frontieres, and Catai Tours. He brings this wealth of knowledge to his role at EcoIbiza, making profound contributions to the sustainable tourism industry.

Committed to sustainable business practices, Roberto has been a strong advocate for eco-friendly tourism, promoting the idea that luxury and environmental consciousness can co-exist harmoniously. His leadership at EcoIbiza has been instrumental in paving the way for this paradigm shift, setting a new standard for the industry.

In essence, Roberto San Esteban is not just a business leader, but a visionary who has merged his passion for sustainability with his profession. His contribution to the tourism industry is not only about providing outstanding services, but also about making a meaningful impact on the environment. His journey echoes the belief that business can indeed be a force for good, inspiring others in the industry to follow his path towards sustainable luxury tourism.

contact details

+34 971 30 23 47
Dirección: Carrer del Ceramista Joan Daifa, 2, Ed. Transat local 10, 07800 Ibiza, Balearic Islands

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